Atlanta-based Chicken Salad Chick announced today its acquisition of iconic local bakery Piece of Cake, kickstarting the fast-casual chicken salad chain’s strategy to expand and enhance its dessert menu.
Following the transaction, Chicken Salad Chick will begin plans to bring the bakery’s cakes to its restaurants, while Piece of Cake’s ten metro Atlanta locations (including Hartsfield-Jackson Atlanta International Airport) will continue to operate business as usual. All Chicken Salad Chick restaurants will feature Piece of Cake as its signature dessert offering, following successful market tests across select Chicken Salad Chick locations. Both whole and by-the-slice cakes will be featured on the menu for dine-in, take-out, digital ordering and drive thru.
“After nearly 40 years, it seems like the right time to pursue this opportunity with Chicken Salad Chick,” said Piece of Cake’s Melissa Jernigan. “Both brands began in home kitchens – Piece of Cake in my Atlanta condo and Chicken Salad Chick in Stacy Brown’s home in Auburn. What wonderful synergy, as both businesses are committed to serving time-honored, made-from-scratch recipes loved by our customers.”
Bringing close to four decades of industry knowledge and expertise, Jernigan will remain involved as the company’s ‘Cakexpert.’ Additionally, each of Piece of Cake’s 120 Atlanta-area employees will maintain their positions in the operation.